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When I’m drawn in by a certain aesthetic, it’s difficult to articulate why exactly. The style of wall street business attire of American men in the 80’s interests me in this way. I’ll do my best to explain: First, men’s fashion in the 80’s was far more conspicuous than our contemporary ideas of business dress code, yet oddly inexcessive. The fit was just right : not too baggy nor too tight. While color coordination was generalized, they were still vibrant with a plethora of options to select from. It worked very well. Both suits and overcoats were constructed with sharp lines with varying details. The style was charismatic and powerful - it was sexy.

A unifying theme in my latest collection is the use of Gabardine fabrics, which was widely utilized in 80’s sartorial clothing. It’s rarely seen anymore in contemporary suiting, which is why many falsely believe that it’s outdated. Designers have simply been unable to use the fabrics in an enticing way, and have interpreted the style in unappealing contexts. Characteristically, gabardine has a subdued sheen, with a consistent and flat appearance because it is unheathered. Heathered fabrics generally have a soft, easy, and smart appearance. Traditionally it is also a heavier touch than the fabrics available in the contemporary market. Because of these unique traits of gabardine fabrics, the suits immediately appear bolder and sharper.

The shift in fashion preferences can also be attributed to the changing times and attitudes. More and more, it seems that men dress to conform rather than stand out, afraid of social opinion. The decreased availability in options and the standardization of information online has created a phobia of being unique. The bottom line is this : if you’re man enough to not give a fuck about what others think about what you wear, this collection will make you look sexy.

- Minn "HVRMINN" Hur